![]() “We needed to produce high-quality, good-tasting watermelons all year round, so we focused on selecting growers we knew had an innovative mindset and understood the need to do things differently,” explains Golmar. So the idea was to offer selected growers, prepared to adopt more advanced practices and use Pingo Doce seeds, something in return: security of price and demand. Because traditionally, Brazilian growers have no contact with distributors and prices can fluctuate enormously. What sounds logical was actually a completely new thought.
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